The vaccination efforts to combat COVID-19 are the largest medical rollout in a generation. Already hundreds of millions of Americans have received at least one dose of the vaccine, but there is still a vaccine hesitancy we must remedy to move forward.
The Get Out The Poke effort - sponsored by the non-profit advocacy Presley Foundation - targets specific audiences with friendly and approachable messages online and on traditional media outlets. The segments will address common concerns, dispel myths, and generate positive, non-politicized sentiment around getting vaccinated.
Working with federal officials, health organizations, local businesses, and celebrities/influencers to raise awareness and advance this critical health conversation.